Was macht Firmenblogs erfolgreich?
Gibt es ne studie zu, hier:Blogging Success Study by Northeastern University and Backbone Media, Inc..
Zitate:
In order to identify the elements of a successful blog, the research team interviewed twenty corporate bloggers from companies of varied size and industry, and asked each blogger a series of standardized questions. (...)
[die Erfolgsfaktoren sind:]
The five factors identified by the participants were:
1. Culture
2. Transparency
3. Time
4. Dialogue
5. Entertaining Writing Style and Personalization
Mehr in der Studie ;)
Zitate:
In order to identify the elements of a successful blog, the research team interviewed twenty corporate bloggers from companies of varied size and industry, and asked each blogger a series of standardized questions. (...)
[die Erfolgsfaktoren sind:]
The five factors identified by the participants were:
1. Culture
2. Transparency
3. Time
4. Dialogue
5. Entertaining Writing Style and Personalization
Mehr in der Studie ;)
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